Our 3 sub-brands depict traditional Malay memories of our favourite comfort food back in our childhood days, such as what we call 'Kuih Raya' in our Kueh range, and the most synonymous elements in traditional Malaysian dishes - tempeh, potato and anchovies as well as the 'ikan masin' (salted fish) in our Kudap-Kudap range. Reaching out to all types of societies, we also brought in a contemporary favourite dessert, fancied by all walks of life - our CHOC-O! range which carries 3 varieties of chocolates.