ABOUT US

Founded in 1963, Southern Steel Group has grown from a small galvanised iron sheet plant to a major steel manufacturing group. Today Southern Steel Group is an established producer of a wide range of high quality steel products including billets, steel bars, carbon steel wire rods, steel pipes, drawn wires, wire mesh, PC wires (pre-stressed concrete) and PC strands.  It is the biggest producer of wire products including wire mesh in Southeast Asia.

Southern Steel Group strongly believes in being innovative, technology driven and environmentally friendly. Through this vision, the company became the first in South East Asia to produce high quality easy drawing wire rods, one of the first in the World to install the DC Arc furnace, and the inline galvanising technology for producing painted and galvanized pipes.

In addition to Southern Steel Group drive for technological advancement, the Group place great emphasis on consistency in supply of quality products to its business partners. It has obtained  various international certified quality and environmental management systems, such as ISO9001, ISO14001, etc. It also provides value and services to customers through a network of processing plants and warehouses throughout Malaysia.

Its strong shareholder line-up include Hong Leong Manufacturing Group Sdn Bhd and Signaland Sdn Bhd which are members of Hong Leong Group Malaysia, and the Group’s founding families based in Penang.  Hong Leong Group Malaysia is among the top ten diversified conglomerate in Malaysia. The founding families of the Group have businesses spanning from rubber products manufacturing, branded retailing, financial services to property development.

Moving forward, Southern Steel Group will continue the journey towards achieving world class standard and to ensure continuous customers satisfaction.

Southern Steel Group engages state-of-the-art technology and a strictly enforced quality control system. Apart from being one of the first steel mills in the world to adapt to the use of DC arc furnace, it is also the first of its kind in Southeast Asia to install High Productivity Twin Shell DC Arc Furnace in its second Steel Making Plant.

Southern Steel is the first steel mill group in Malaysia to be awarded the ISO 9002 certificate, a testimonial to its commitment to quality excellence. Its success is guided by a corporate philosophy whereby its people and business are committed to uphold integrity, competence and teamwork, and firmly believe in being innovative, technology driven and environmentally friendly.

The Group has now structured its business to be more focused based on product group, and Southern Steel Rod SdnBhd, a wholly-owned subsidiary is now concentrating in developing Rod business, in particular development of high grade wire rod.

Your satisfaction is our success.

Our Mission Statement

To be a World Class Steel Mill achieving TOTAL CUSTOMER SATISFACTION and enhancing SHAREHOLDERS’ VALUE through continues improvement, innovation and new technology operational excellence supported by continues human resource development.

Corporate Mission

To be a world class steel group committed to provide quality products and services to our customers, share our success with our employees and enhance our shareholders' investment.
 

Corporate Philosophy

To accomplish our mission, we are committed to uphold integrity, competence and teamwork as the way we do our business, We also believe in being innovative, technology driven and socially responsible in our quest for excellence.

Corporate Values

Customer focus : The customer is the epicenter of our business activities. We conduct our businesses with :

Integrity

We practice integrity and fairness with our customers, employees, suppliers and business associates.

Competence

We raise employees’ capability to deliver products and services of the highest quality.

Teamwork

We foster teamwork, unit of purpose and mutual trust in our pursuit of prosperity for all.
 

Innovation

We create a congenial work environment which encourages creativity and innovation.
 

Technology

We utilise appropriate technology in our continuous quest for excellence.
 

Corporate Social Responsibility

We work towards being a good and responsible corporate citizen by incorporating social responsibilities into our business activities.